• Achieve the annual and the monthly company target in terms of Sales, coverage and distribution.

• Set the monthly target by channel per area according to the annual & monthly plans

• Insure optimum visibility and availability in the market.

• Achieve the monthly target by area.

• Keeping track of the daily sales versus target and objectives.

• Ongoing checkouts on receivables among sale force and trades.

• Ongoing follow up to ensure credit limit, aging & days of credit per customer.

Trade

• To insure the optimum level of coverage and distribution (Quantity and Quality).

• Insure the commitment of the routing cycle per salesman.

Propose coverage, distribution plans, looking for potential POS and the needed tools (number of vehicles and sales force, …).

• Insure the proper display of product at POS in order to achieve high levels of visibility.

• Implement the monthly trade offers based on market demands and needed situation.

• Pay periodical visits to key accounts to maintain good business relationships and represent a positive image of the company.

• VIsion of any new threats, challenges & competitor’s activities

• Solve any outstanding conflicts and Build up solid relationships with customers.

Sales force

• Managing the sales force to perform continuous follow up to ensure optimum sales, coverage and distribution by Area.

• Motivate the sales force members to insure high level of performance & efficiency.

• Conduct a weekly meeting with sales district managers to discuss daily operations, problems, opportunities, and recommended actions.

• Improving the sales force skills, efficiency and capabilities through coaching and training.

• Daily follow up with the sales team to insure better coverage, higher levels of distribution, target achievement & relationship with customers.