Overview of role

The Lush UAE support office is looking for a Public Relations Assistant to work alongside the rest of the Brand Team, helping to share everything LUSH has to offer with the public. Your main focus will be UAE & Saudi Arabia supporting our own shops, and it’s likely you will need to visit Saudi once a month to network. You will have experience in Digital PR, with knowhow across all social media platforms. Your role is to maintain and develop relationships with industry influencers & bloggers to tell LUSH’s many brand stories.

What we’ll ask you to do:

• Maintaining the great relationship with our PR agency - helping to align our strategy.

• Find and develop a network of influential bloggers relationship - arranging exclusive events & parties

• Research and develop new media contacts (print and online) throughout UAE & Saudi, in addition to nurturing and maintaining excellent working relationships with current media contacts.

• Regularly meet with media contacts - to entertain, build relationships and/or offer shop tours and showcase products.

• Bring ideas to the brand team about what we should focus on in relation to the press needs.

• Dealing with enquiries from the press & bloggers.

• Become the contact between us and the charities/group that we work with on our campaigns.

• Arranging PR events - Press trips, seasonal launches & store visits.

• Use the data we have to measure the KPI’s of our media coverage.

• Write creative and compelling press releases that stand out amongst the crowd - needs to be relevant and engaging.

• Liaise with the UK on European messaging and vision