To be responsible for conceptualising and implementing product marketing and promotional initiatives for RAKBANK Business Banking Products thereby contributing to the achievement of pre-determined product-wise business dimensions.

Also be responbile for conceptualising and executing the 360 degrees integrated communications initiatives for RAKBANK Business Banking Products by managing effectively all in-house marketing activities in co-ordination with the Advertising Agency, suppliers and vendors

Accountabilities-

1. Develop all Business Banking product collaterals in consultation with the Business Banking Product team through the advertising agency.

2. Liaise with the Advertising Agency to build the most effective 360 degrees integrated ATL advertising campaign that aligns with the product/promotional objectives for Business Banking.

3. Implementation of BTL advertising on all in-house mediums such as Intranet/Internet, ATM Screens, SMS Broadcasting, Branches, Social Media etc.

4. Ensure compliance with regulations, advertising rules/restrictions and any other internal compliance requirements pertinent to the products.

5. Interact with ED for approvals and conduct the promotional draws pertaining to the Business Banking products from time to time.

6. Periodically benchmark the brand and its offerings versus competitors/market need in order to identify the Bank’s strength, weaknesses, opportunities and threats.

7. Design, implementation and updating of the Business Banking website pages through the Bank’s content management system.

8. Translation / Proof-reading / Writing of all Business Banking related communication material.