To support the ongoing development and implementation of Skywards, Emirates’ Frequent Flyer Programme and its related activities, including product development, deployment, promotions, communications, events, data analytics, and monitoring of KPIs, the competition and the industry.

Job Accountabilities

- Work with Skywards MPD and Programmes Managers to research and develop new member benefits/schemes/promotions/communication methods, in order to ensure the programme stays innovative, exceeds customer expectations and is used for benchmarking in the industry.

- Using both qualitative and quantitative techniques, research and analyse customer preferences and conduct detailed data analysis to understand member behavioural patterns and leverage opportunities to enhance the product in a proactive manner.

- Manage day-to-day co-ordination with key stakeholder departments across the airline to ensure deployment of programme benefits and offers, develop related processes, training and communications for members.

- Create, manage and monitor Skywards promotional campaigns to help support commercial regions and outstations to maximise use of the Skywards programme in order to achieve their airline revenue targets. These promotions will add valued for members and increase Emirates yield.