- Plan marketing and branding objectives.

- Expand product solutions and offerings.

Prepare marketing strategies alongside other company executives and staff.

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

- Prepare and adhere to budgets.

- Oversee creation and delivery of press releases, advertisements, and other marketing materials.

- Design print ads and publications.

- Ensure brand messages are consistent.

- Gather and analyze customer insight.

- Nurture and enrich all external perceptions of the company and growth of market share.

- Engage consumers on social media.

Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

- Lead all areas of content generation and production across all media platforms.

- Take calculated risks based on data-driven analytics.

- Drive overall CRM and direct marketing.

- Engage other organizations within the community.

- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.