SUMMARY

Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current marketing campaigns.

PRIMARY RESPONSIBILITIES

• Examine a campaign's return on investment.

• Track budgets.

• Measure success of various marketing campaigns.

• Identify new market opportunities.

• Perform extensive market research.

• Determine brand perceptions and reputations.

• Evaluate market penetration.

• Analyze marketing metrics to identify cause and effect relationships.

• Identify positive financial outcomes to increase profitability.

• Create databases and capture market data.

• Analyze competitors and advise on pricing strategies.

• Evaluate demographics, prices, distribution channels, and marketing outlets.

• Develop strategies in tandem with marketing department.

• Create questionnaires and surveys.

• Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.

• Generate reports that analyze competition and customers.

• Offer insights about product potentials.

• Gather statistical data on competitors.

• Examine prices, methods of marketing, and sales.

• Analyze data on past sales to predict future sales.

• Obtain data to design surveys and assess consumer preferences.

• Devise focus group discussions, mail responses, and set up booths at public places.

• Provide vital information to help in making decisions on the promotion, distribution, and design of products or services.

• Determine whether companies should add new lines of products.

• Conduct research when opening new branches.

• Gather information to help make fiscal or policy decisions, measure the effectiveness of those decisions, and improve customer satisfaction.

• Conduct opinion research to determine public attitudes on a variety of issues.

• Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.

• Design surveys in many different formats.