Tuesday, 27 January 2015

Brand Manager - Liwa Trading Enterprises


Reports to : Retail Manager



Supervises : Area Managers / Store Managers







Key Accountabilities







 Achieve targeted sales for respective brands



 Improve gross margins



 Improve footfall conversion for respective brands



 Adherence of visual standards as per brands requirements



 Improve stock turns for respective brands



 Approve Assortment planning



 Enhance Brand promotion and marketing activities



 Build and maintain relationships with key personnel of licensees, principals, etc







Supervisory Activities







 Monitor OTB calculation done by buyers/ asst. buyers



 Ensure proper assortment planning and inventory budgeting by buyers/ asst. buyers



 Ensure proper allocation of merchandise based on sales trends and demand



 Plan customer loyalty programs and merchandise return from stores to warehouse



 Ensure customer surveys are undertaken and implemented across stores



 Ensure proper equipment and fixture planning for new stores



 Ensure that visual standards are communicated and implemented across stores directly or through visual merchandiser



 Visits stores regularly and understand key issues with brands



 Meet few customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services, etc



 Communicate issues to Merchandise manager / Asst Merchandise manager and plan course of action



 Ensure regular training is provided to buyers, operations team, visual merchandiser, etc as required







Execution Activities







 Undertake sales forecasting and monitoring of inventory levels across select brands



 Undertake pricing activities for brands based on pre-defined markups



 Participate in setting sales targets for specific brands



 Undertake stock transfers across locations based on sales trends and inputs from buyers/ asst. buyers



 Implement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing coordinator



 Undertake promotions across brands along with assistance from asst. brand manager/ buyers



 Undertake competition and store visits on a regular basis and take appropriate action



 Coordinate with freight supervisor to track merchandise ordered



 Provide inputs to merchandise manager and asst. merchandise manager for improving brand performance & undertaking brand rationalization/ evaluation



 Build and maintain relationship with external agencies including suppliers, principals, show sponsors, magazine editors, etc



 Undertake problem solving activities related to asst. brand managers and buyers



 Assist projects manager and provide inputs for new store opening



 Prepare and forward MIS on a pre-defined basis as required







Coordination Activities







 Coordinate with marketing coordinator for execution of marketing and promotional activities



 Coordinate with visual merchandiser for execution of visual merchandising activities and changes in display for specific brands



 Coordinate with International business manager to support problem solving in other countries



 Coordinate with operations team to understand customer preferences & buying behavior



 Coordinate with projects manager to communicate inputs related to new store opening



 Coordinate with principals/ suppliers/ external entities for assistance required to carry out roles efficiently



 Coordinate with principals/ suppliers on a regular basis for store supplies




Job Details











































































Date Posted: 2015-01-27
Job Location: Abu Dhabi, United Arab Emirates
Job Role: Management
Company Industry: Retail/Wholesale
Monthly Salary: US $5,000





Preferred Candidate



























Career Level: Mid Career





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