The job holder will be responsible for maximizing market share of the concept through development and implementation of effective Visual Merchandising standards and methods, in line with Company objectives. The job holder will also be responsible for managing the development and implementation of effective visual merchandising and creative displays standards to create a world class visually stunning brand proposition and in store retail environment.

Business Growth

• Manage development of creative and innovative Visual Merchandising solutions for the concept to maximize market share

Visual Merchandising Plan and Design

• Manage, conceptualize and ensure implementation of the Brand Visual Strategy

• Co-ordinate with Buyers, Marketing, Store Operations, Projects in determining specific visual merchandising needs for conceptualization and design of Visual Merchandising solutions such as fixtures, image photos and point of sale materials etc

• Plan and develop the Visual Merchandising calendar for the concept

• Ensure development and implementation of effective Visual Merchandising standards and methods

• Supervise development of creative and innovative Visual Merchandising seasonal concept solutions

• Manage construction and documentation of instore creatives and window guidelines

• Plan and develop concept Décor and windows

• Conducts market research/audit/monitor competitors and understand the latest trends

• Ensure development and training of In-store Visual Merchandisers, on merchandising standards, space planning and store layout and other visual merchandising techniques

In Store Visual Merchandising Execution

• Supervise accurate execution of in store visual merchandising display and standards

• Supervise implementation of new season setup and brand update in stores

• Review collated feedback through customer feedback and mystery shopping on seasonal Visual merchandising strategy

People Management

• Manage and support team recruitment

• Manage and supervise VM Coordinators & Visual Merchandisers

• Monitor team development and facilitate complaint resolution

• Set responsibility areas for direct reports and conduct performance appraisal

• Oversee staff deployment and drive motivation levels of the direct reportees

• Review the team structure and continuously evolve with the business needs