In general, a brand manager’s job duties include

• Plan, develop and direct marketing efforts for a particular brand or product

• Create strategies to take advantage of market opportunities

• Conceptualize strategic initiatives and implement details of a campaign

• Execute strategies with cross-functional teams

• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

• Supervise brand content

• Manage access to brand asset

• Develop brand standards and usage guidelines

• Assist integration of campaigns with brand consistency

• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products

• Write reports, specifications and creative briefs

Job Details

Date Posted:	2014-12-29
Job Location:	Jeddah , Saudi Arabia
Job Role:	Marketing/PR
Company Industry:	Personal Care and Service; Construction/Civil Engineering