• Performs Sales Activities on Major Accounts and negotiates sales price and discounts in consultation with the Managing Director

• Manages & Develop Sales personnel and develop sales support staff

• Reviews progress of sales role throughout the company

• Accurately forecast annual, quarterly and monthly revenue streams

• Develops specific plans to ensure revenue growth in all company's products

• Provides quarterly result assessments of sales staff productivity

• Formulates all sales policies, practices & procedures

• Assist Sales personnel in establishing personal contact and rapport with top echelon decision makers

• Collaborates with Managing Director to develop sales strategies to improve market share in all product lines

• Interprets short and long term effects on Sales strategies in operating profit

• Educates Sales team by establishing programs/ seminars in the areas of new account sales and growth sales of emerging products and multi product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, Management of expenses and business financial issues on contracts

• Collaborates with the Managing Director to establish and control budgets for sales promotion and trade show expenses

• Reviews expenses and recommends economies

• Holds regular meeting with Sales staff